YouTube app joins the billion-dollar club thanks to in-app purchases

People are spending a lot of money in the YouTube app. 

The Google-owned platform has taken in more than $563 million in 2019, bringing the app’s lifetime revenue to more than $1 billion, according to new analysis from app analytics firm Sensor Tower.

That milestone places YouTube amongst an elite group of just a handful of non-gaming apps to hit the $1 billion mark. Sensor Tower only looked at revenue from in-app purchases and subscriptions, so the $1 billion doesn’t reflect YouTube’s ad revenue, or what the company has made from the YouTube Music or YouTube TV apps.

YouTube has consistently ranked as one of the most-downloaded apps, so it’s not necessarily surprising that it’s also a major moneymaker for the company. Google has been notoriously secretive about YouTube revenue, but Sensor Tower’s report highlights just how much in-app spending has spiked in the last year.  Read more…

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